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This website innova-idc.com has the following in the web site, "Our company seeks to teach and promote traditional Irish Dance with an innovative twist, both in the competitive and performance world." Our analyzers viewed that the website also stated " Innovas teaching and choreographical staff have extensive experience in both these areas and wish to impart their expertise and enthusiasm to present and future generations." The Website also said " Our vision is to bring energy, vibrance, youth and a fresh approach to Irish Dance, while creating strong friendships along the way. August have now been posted." The website's header had innova as the most important search term. It is followed by innova irish, innova irish dance, and irish dance portstewart which isn't as highly ranked as innova. The next words they used was catherine lamont. kyra archibald was included but might not be understood by search crawlers.